- The Red Dot is considered the “Oscar” of design, being one of the most relevant international awards in this field
- The objective of the award is to recognize the quality and innovation of designers and manufacturers in the creation of new domestic and professional products
- Companies such as Apple, Peugeot, Lamborghini, and Audi have been recognized with this award in previous editions
- The New City is Grupo Castrosua’s new offering for the urban segment, combining modernity and technology to create a bus with accentuated lines and a distinctive aesthetic
- Furthermore, the New City stands out for its powerful technical development and structural framework
Santiago, March 30, 2015 – The New City model from Grupo Castrosua has been one of the products recognized by the jury of the prestigious international design award Red Dot Award: Product Design. The Red Dot awards are considered the “Oscars” of design and aim to recognize the quality and innovation of designers and manufacturers in the creation of new domestic and professional products.
With this distinction, Grupo Castrosua joins the select group of companies and individuals who have received the Red Dot Award, created in 1955, which includes renowned brands such as Apple, Peugeot, Lamborghini, and Audi, and prominent names like designers Philippe Starck or Peter Schreyer.
Almost 5,000 entries submitted
The New City model from Grupo Castrosua was among the 4,928 innovative entries from 56 different countries vying for the prestigious Red Dot Award this year. A jury composed of individuals from 25 countries, including specialized journalists, renowned designers, and educators in this field, selected Grupo Castrosua’s vehicle as one of the winning entries for the Red Dot Award for Best Product Design in the Vehicles category.
The jury grants awards without any information about the companies, based solely on criteria related to innovation, aesthetics, utility, functionality, or the impact of the presented design.
The awards ceremony will take place during a Gala to be held on June 29th in the German city of Essen.
About New City
The New City, awarded the Red Dot Award, is Grupo Castrosua’s new offering for the urban segment. This new bodywork combines modernity and technology to create a bus with accentuated lines and a distinctive aesthetic. A vanguard conception that gives it a differentiating value and paves the way for the future of urban buses.
Safety, functionality, and comfort are paramount in its design. For instance, the latest generation LED daytime running lights form the Castrosua ‘C’, as a brand identity symbol. These exterior lights provide a unique character to the product. Additionally, the panoramic windshield, with its enveloping design, improves driver visibility. Furthermore, the new driver’s cockpit in the New City enhances ergonomics to promote optimal working conditions for the person driving the vehicle.
This model offers significant benefits to operators and users, incorporating active safety improvements such as a luminous and acoustic warning system for moving doors; state-of-the-art devices like USB connectors and backlit pushbuttons, among others. The vehicle can be bodied on any chassis, with Diesel or CNG propulsion, and in lengths ranging from 10.5 to 18 meters.
The New City, which has been on the market for a few months, is already in operation with over 15 units in cities such as Gijón and Vigo.
Technical Development
Beyond its aesthetic appearance, the New City also stands out for its powerful technical development and structural framework. Taking advantage of the Euro VI launch, the vehicle aims to reduce weight while maintaining its unmistakable robustness. In the product development process, new materials and innovative design and validation methods have been introduced, resulting in a significant reduction in the vehicle’s unladen weight, while maintaining the rigidity and structural resistance of Castrosua buses.
For further information, please contact: teresa.canas@.castrosua.com
