- Representatives of the Galician coachbuilder collected the award –granted to the New City model– during a gala held in the German city of Essen
- The aim of the award is to recognize the quality and innovation of designers and manufacturers in the creation of new domestic and professional products
- The New City is Grupo Castrosua’s new offering for the urban segment, combining modernity and technology to create a bus with accentuated lines and a distinctive aesthetic
- “New City offers significant benefits to operators and users,” stated Sergio Tarrio –member of Castrosua’s R&D+i team– upon receiving the award
Santiago, June 29, 2015 – Grupo Castrosua has officially joined the select group of companies and individuals holding the prestigious international design award Red Dot, established in 1955. Representatives from the R&D+i team of the Galician coachbuilder collected the award –which recognized the design of the New City model– last night during a gala held in the German city of Essen.
The Red Dot Awards are considered the “Oscars” of design and aim to recognize the quality and innovation of designers and manufacturers in the creation of new domestic and professional products. Among the brands and individuals honored with this award in previous editions are companies such as Apple, Peugeot, Lamborghini, and Audi, and prominent figures like designers Philippe Starck and Peter Schreyer.
During the award ceremony, Sergio Tarrio – R&D+i and Design project coordinator at Castrosua and one of the creators of the award-winning model – expressed gratitude for this recognition of the New City model, stating that it “offers significant benefits to operators and users.”
Tarrio highlighted that “safety, functionality, and user comfort” were the guiding principles in the design of this model, which aims to contribute to “promoting the use of public transport in cities.”
About New City
The New City, winner of the Red Dot Award, is Grupo Castrosua’s new offering for the urban segment. This new coachwork combines modernity and technology to create a bus with accentuated lines and a distinctive aesthetic. Its avant-garde design gives it a differentiating value and paves the way for the future of urban buses.
Beyond its aesthetic appeal, the New City also stands out for its advanced technical development and structural integrity. Leveraging the launch of Euro VI, the vehicle aims to reduce weight while maintaining its unmistakable robustness. The product development process has incorporated new materials and innovative design and validation methods, resulting in a significant reduction in the vehicle’s unladen weight, while preserving the rigidity and structural strength of Castrosua buses.
International Jury
Grupo Castrosua’s New City model was among the 4,928 innovative submissions from 56 different countries competing for the Red Dot Award this year. A jury composed of individuals from 25 countries, including specialized journalists, renowned designers, and academics in the field, selected the Grupo Castrosua vehicle as one of the winning entries for the Red Dot Award for Best Product Design in the Vehicles category.
