The new model Nelec from Castrosua, their new solution for electromobility, has been one of the products awarded by the jury of the prestigious international design award Red Dot in the category of product design. The Red Dot Awards are considered the “Oscars” of design and aim to recognize the quality and innovation of designers and manufacturers in the creation of new products. To assess diversity in the field of design in a professional manner, the award is divided into three disciplines – the Red Dot Award: product design, brand design and communication and design concept.
The Red Dot Award, created in 1955, is now one of the largest and most recognized design competitions in the world. With this distinction, which is organized once a year, Castrosua joins, as a second time, the select group of companies and individuals that have received the Red Dot Award and that includes such well-known brands as Apple or Lamborghini.
Almost 8,000 proposals submitted
The new Nelec from Castrosua has been one of the 7,800 innovative proposals, from 60 different countries, that opted to receive the prestigious Red Dot award this year. A jury made up of 50 people, including specialized journalists, renowned designers and teachers related to this branch of activity chose the Castrosua busbody as one of the winning proposals of the Red Dot 2021 Award for Best Product Design in the category of Commercial Vehicles.
The jury awards the prizes based solely on criteria related to innovation, aesthetics, utility, functionality, or the impact of the design presented. This year the awards ceremony will take place, probably in virtual format, next June.
When we began to develop this project, we were looking to address two primary objectives. Firstly, we wanted to create a modern, reliable, and innovative product that would meet the expectations of its operators by offering them a fully customisable bus that could be adapted according to their particular requirements. Secondly, we wanted to create a flexible and multidisciplinary design team, that would make use of new techniques, incorporating a 3D design in all the different stages. Through this, we have created a vehicle that stands out from the rest, coming up with a solution that will meet future mobility challenges.
A design represented by clean and simple lines, modularity, excellent access to mechanical maintenance elements, and enhanced functionalities; without forgetting its quick identification and customization by our clients.
In creating NELEC, we have placed great importance on the aesthetic and functional design without compromising on the industrial nature of the product.
This award is a recognition of the hard work and passion that Castrosua puts into each of its projects.